FELIX VALLOTTON (1865-1925) ED SAGOT ["LES AMATEURS D'ESTAMPES."] 1892. 10x13 inches, 25 1/2x33 cm. Condition A: minor darkening at edges. Paper. Sagot was a pioneer figure in the world of the fin-de-siecle Parisian poster market. As early as 1886, he was offering Cheret posters in his catalogue. In 1891 Sagot published a catalogue offering 2233 posters for sale to eager collectors. The cover of this catalogue, as well as a large poster advertising the publication, was designed by Jules Cheret. For his next foray into advertising, Sagot turned to a new talent; Felix Vallotton, a young Swiss artist who belonged to the circle of the Nabis and La Revue Blanche. Here, a throng of eager poster lovers is gathered in front of Sagot's gallery along a strong diagonal axis established by the sidewalk. The image was so popular that even when Sagot moved his gallery to a new location he continued to use the old print, merely updating it with an ink stamp as we see here. This image basically became his logo and he used it on leaflets, frame labels and other collateral material. Vallotton 107, DFP-II 858.
![FELIX VALLOTTON (1865-1925). ED SAGOT [LES AMATEURS DESTAMPES.] 1892. 10x13 inches, 25x33 cm.](https://catalogue.swanngalleries.com/full//328\685328.jpg)